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Dave Mattson - CEO & President of Sandler Training.


Qualities that make for a successful salesperson, such as perseverance and intelligence, don't necessarily make for a successful sales manager. Lacking a set of guiding principles, many managers lead from the gut, which may yield suboptimal results for individual and team performance

The Sandler Rules for Sales Leaders fills this void by providing a systems for hiring, motivating and coaching sales professionals. Each principle is illustrated with key takeaways for easy reference and includes individual and group activities to bring the principle to life

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